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| [Self-Publishing] Re: Baker & Taylor
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I know that B&T is a big, bureaucratic frustration. But, if you need
access to the traditional bookstore channel, and you can't get into
Ingram's on your own, you haven't many choices. Putting B&T on more
severe terms will limit your bookstore sales severely, in almost every
case.
Finding a useful person, who can explain to you what you need to do in
order to minimize the friction, is always important when dealing with
bureaucracies, as I'm sure you know.
Weigh the costs and the benefits carefully, before you close this door.
And, consider ways to get to your customers that don't involve mass
distribution channels. Then consider how many books you can
realistically expect to move that way. Numbers tend to make decisions
a little clearer.
Good luck,
Marion Gropen
Gropen Associates, Inc.
financial & management consultant to publishers
delivered question by question, or in DIY packages
http://www.GropenAssoc.com/ or phone [888] 3GROPEN
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[September 14, 2004]
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